• Contact details — name, addresses, phone number, email address
• Financial information — card numbers, payment details, transaction records
• Account information — username, password, security questions, preferences
• Transaction information — items viewed, added to cart, wishlisted, purchased, or returned
• Communications — messages and enquiries sent to customer support
• Device information — browser type, IP address, unique device identifiers
• Usage information — navigation behaviour and interaction patterns on our site

• Directly from you — when you create an account, place an order, or contact us
• Automatically — via cookies, pixel tags, and device tracking as you browse our store
• Service providers — partners acting on our behalf (e.g. payment processors, analytics)
• Third parties — business partners or other sources where permitted by law

1. Provide & improve our services — order fulfilment, payments, account management, shipping, returns, and personalised product recommendations
2. Marketing & advertising — email, SMS, and online ads based on your browsing and purchase history (you can opt out at any time)
3. Security & fraud prevention — account authentication, fraud detection, and keeping the platform safe
4. Customer communications — responding to support requests and maintaining our relationship with you
5. Legal compliance — meeting legal obligations, responding to legal processes, and enforcing our policies

• Shopify & vendors — IT providers, payment processors, analytics platforms, and fulfilment partners
• Business & marketing partners — for targeted advertising, with your consent where required
• At your direction — when you explicitly ask us to share your information with a third party
• Corporate affiliates — related entities within our business group
• Legal or corporate transactions — in connection with mergers, acquisitions, or where required by law

Our site may contain links to third-party websites. Anika By Sonali is not responsible for the privacy or security practices of those sites. The inclusion of any link does not imply our endorsement. We encourage you to review the privacy policy of any external site you visit.

Our services are not directed at children. We do not knowingly collect personal information from users under the age of 16, and we do not knowingly sell or share such data. If you believe a child has provided us with their information, please contact us and we will arrange for its deletion.

We implement appropriate technical and organisational measures to protect your personal information. However, no security system is perfect and we cannot guarantee absolute security of data transmitted over the internet.

We retain personal data for as long as necessary to maintain your account, fulfil orders, meet legal obligations, and resolve disputes.

Depending on your location, you may have the following rights. We will not discriminate against you for exercising them. Identity verification may be required.

Your personal data may be transferred to and processed in countries outside your own. For transfers from the EEA or UK, we rely on Standard Contractual Clauses or equivalent safeguards to ensure your data receives an adequate level of protection.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will provide appropriate notice as required by applicable law. We encourage you to review this page periodically.

To exercise your rights, submit a complaint, or ask a question about this policy, reach us at: